Rethinking what progressive racing looks like. The CUPRA UrbanRebel Concept is a race car that mixes pure electrification, sustainability and performance with the thrilling aesthetics of the virtual world.

The UrbanRebel is a concept vehicle, where the driver is placed physically inside the car, and then wears a VR headset turning them effectively blind.

In the headset the driver sees a virtual world while driving, and gets to experience the thrill of a race car in a world that doesn’t exist. An experience unlike any other.

Pushing the boundary, but maintaining safety as a main concern at any given time.